The modern stage of translation activity development involves a highly competitive environment undergoing significant changes due to rapid digitalization and the advancement of artificial intelligence. This is likely having a negative impact on learners’ motivation, their readiness to acquire new knowledge, and their ability to develop professional competencies.
The decline in motivation, increased uncertainty, and the accompanying fears and negative emotions among linguistics and translation students in 2023 led to the creation and development of the “Yugra Word Wizards” linguistic translation project at Yugra State University.